Industry Expertise
Deep understanding of markets, drink brands and consumer behaviour.
DIGITAL MARKETING
FOR DRINK BRANDS
FOR DRINK BRANDS
Building Drink Brands.
Connecting Worlds.
Mobile App Platform.
Driving Growth.
We use strategy, creativity and technology to build brand visibility and connect global drink brands with trade buyers across the World.
Global
Market Presence
500+
Brands Empowered
100K+
Buyers Connected
ABOUT US
We Are Digital
Brand Builders
&
Growth Enablers
Octopus Marketing Services is a team of digital marketing and drink industry experts. Strategists and technologists, passionate about building drink brands, and meaningful connections.
We help new drink brands grow with innovative marketing solutions and our own technology products that connect global drink brands with the right trade buyers.
MORE ABOUT US →
Our Vision
To be the global leader in digital marketing, brand builders, connectivity through innovation and technology.
Our Mission
To empower drink brands with creative strategies, smart technology and a global network to drive sustainable growth.
The Octopus Advantage
Global Reach
Strong network of trade buyers, partners and opportunities across the world drinks marketplace.
Technology Driven
Innovative tools and platforms that deliver smarter and faster marketing outcomes.
Results Focused
We focus on strategies that deliver real results and long-term growth.
OUR GLOBAL PARTNERSHIP
Global Expertise. One Shared Vision. Global Growth.
Octopus Marketing Services and Hiemind Digital work together to bring complementary expertise, market knowledge and digital capabilities to brands looking to grow across global markets.
UNITED KINGDOM
Octopus Marketing Services
Digital marketing, brand building and drinks industry expertise.
×
STRATEGICPARTNERSHIP
INDIA
Hiemind Digital
Technology, digital development and innovation capabilities.
01
UK Market Expertise
Understanding of global brands, buyers and the UK drinks marketplace.
02
Technology & Digital Expertise
Digital products, platforms and technology solutions powered by our India partnership.
03
Global Delivery
Combining market access with technology capabilities to help brands grow across markets.
OUR PRODUCTS
Technology That Connects
The Drinks Buyer
Our flagship Mobile App Platform, The Drinks Buyer is a global B2B marketplace connecting beverage brands with verified trade buyers across the World.
- Smarter way to increase brand visibility
- Connect with Verified global buyers & sellers
- Smart search & product discovery
- Secure, transparent and efficient
- Global reach, local impact
The Drinks Buyer B2C E-commerce
The Drinks Buyer UK consumer e-commerce website gives opportunities to all brands to list and sell their drink products that have joined on an annual subscription to our mobile app platform.
- Increase brand visibility
- Direct sales to local consumers
- We help you grow sales
CLIENT TESTIMONIALS
What Our Clients Say
We work closely with drinks and food brands to create meaningful marketing, sales and growth opportunities. Here's what some of our clients say about working with us.
We used Octopus Marketing Services for building our MaatHealth brand. Our key targets were being recognised as a Natural Health Food & Drink Supplier, it's been really great working with Lakhtar and his team. Lakhtar has a wealth of experience and knowledge in marketing strategy and branding. I look forward to continuing and using their online marketing services.
Lakhtar has been working with us for over 6 months growing our sales through online marketing activities, his knowledge and understanding of our services we offer to the On-trade businesses has been the key difference in growing our client base and sales. I would like to thank him for his excellent services.
Octopus Marketing Services was really an insight on how online reputation marketing was used to help us grow the Troy Honey brand in the UK, Lakhtar was very forward in implementing the right strategy and approach for us, it was really wonderful working with him.
Trusted by brands looking to grow
TALK TO OUR TEAM
UPCOMING EVENTS
Join Us at Global Events & Shows
Connecting drink brands, buyers and opportunities across the global marketplace.
18–19
NOV
2026
TRADE SHOW
ProWine Mumbai
Meet us at ProWine Mumbai and connect with leading brands and professionals from the drinks industry.
FEB
2027
GLOBAL SHOW
Wine Paris
Discover global wine and drinks brands, meet industry professionals and explore new opportunities.
SEP
2027
DRINKS EXPO
Trade Drinks Expo
Explore new drinks brands, industry connections and opportunities across the global drinks marketplace.
OUR TEAM
Meet the People Behind Our Growth Expertise
Our team brings together experience across marketing, sales, food and drink, digital growth and business development to help brands create sustainable opportunities in competitive markets.
01
FOUNDER DIRECTOR
Lakhtar Singh
Lakhtar Singh has been working in multiple industry
sectors in the UK and India for over combined 40 years,
from IT, Product Development, Food, Drink, Sales and
Marketing, his core expertise is giving solutions,
understanding products, then placing and developing
them in a crowded marketplace, creating new sales
channels and growing brands for a sustainable growth.
Lakhtar Singh has been working in multiple industry sectors in the UK and India
for over combined 40 years, from IT, Product Development, Food, Drink, Sales
and Marketing, his core expertise is giving solutions, understanding products,
then placing and developing them in a crowded marketplace, creating new
sales channels and growing brands for a sustainable growth. He’s the founder
of Thedrinksbuyer, first Global Mobile App Platform, we’re New Drink brands
and struggling brands can promote their products and connect with global
trade buyer through a mobile app, it’s the next generation app platform, it’s
the smarter way where trade buyers will source and connect with global drink
brands, via mobile technology, Lakhtar Singh has also been highlighted by the
Globe Enterprise magazine, UK’s Visionary Business Leader to follow 2025.
Read More
+
02
SALES DIRECTOR
Amrita Kaur
Amrita has been working in the sales and marketing
sector for over a decade, she has experience working
within the Retail Food & Drink sector, and in the
commercial food area, her ability to develop new
markets and retail channels are her core areas of
attributes working and developing brands sales growth.
Amrita has been working in the sales and marketing sector for over a decade,
she has experience working within the Retail Food & Drink sector, and in the
commercial food area, her ability to develop new markets and retail channels
are her core areas of attributes working and developing brands sales growth.
Amrita is also a Co-Founder of the Brand, Troy Raw Greek Honey, which sold
across the UK and USA.
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03
NEW BUSINESS MANAGER
Wayne McDonald
Wayne is a new team member joined the company in 2025,
he’s was a professional Olympic sport athlete. Wayne
developed his career into becoming a PT instructor,
helping many professionals into improving their health
and fitness, he also has extensive knowledge on nutrition.
Wayne is a new team member joined the company in 2025, he’s was a
professional Olympic sport athlete. Wayne developed his career into becoming
a PT instructor, helping many professionals into improving their health and
fitness, he also has extensive knowledge on nutrition. His core area of
experience is working and developing sales channels for functional drinks
market, targeting natural food and drinks Retail, commercial and Sport
businesses.
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04
HEAD OF MARKETING
Sanjay Gupta
Sanjay brings extensive experience across digital
marketing, sales, technology and business development,
helping brands strengthen their digital presence and
create sustainable growth opportunities.
Sanjay brings extensive experience across digital marketing, sales, technology
and business development, helping brands strengthen their digital presence
and create sustainable growth opportunities.
His expertise spans strategic marketing, brand positioning, performance marketing, SEO, lead generation, content strategy and customer acquisition. He combines creative thinking with commercial insight to develop marketing activity that supports measurable business objectives.
Sanjay also leads global marketing for The Drinks Buyer, a B2B discovery platform connecting drinks brands with trade buyers across the UK, Europe, USA and emerging international markets.
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+
His expertise spans strategic marketing, brand positioning, performance marketing, SEO, lead generation, content strategy and customer acquisition. He combines creative thinking with commercial insight to develop marketing activity that supports measurable business objectives.
Sanjay also leads global marketing for The Drinks Buyer, a B2B discovery platform connecting drinks brands with trade buyers across the UK, Europe, USA and emerging international markets.